Understanding web analytics is an important part of a company’s internet marketing strategy. With a lot of internet traffic generated by potential customers looking for a brand or product that will suit their needs, companies should now have a better understanding of the profiles and market behavior of their website visitors. They should also be capable of applying the data taken from web analytics, so they can create a better brand that will bring profit to the company.
Internet marketing experts at chronistsempelis.com aim to help businesses with tested strategies that will surely help them make sense of their web analytics data. More and more companies trust the successful internet marketing formula at chronistsempelis.com.
In order to help businesses understand web analytics, we have laid out a basic guide on what it is and the terms usually associated with it.
By definition, web analytics is an approach, which follows a step-by-step process of analyzing the behavior of our company’s website visitors. When businesses analyze the behavior of their visitors, they will not only be able to retain loyal customers, but also attract new customers, thereby, increasing the spending volume and reaping profit for the company. Web analytics data often come in the form of charts, graphs and tables.
Two main behaviors that web analytics experts look for are the click through and drilldown behaviors of customers. Big businesses use web analytics to integrate data-driven marketing, both coming from brick and mortar sources and from digital sources. Small business owners, on the other hand, look to web analytics, so they can boost their site visibility.
There are many terms that insiders use in web analytics. In order to understand these terms, we have laid them out here so that companies will know what is behind the terms and the metrics that are measured daily. At chronistsempelis.com, we often work with clients who are not adept in the language of web analytics, so we strive to use layman’s terms and explain these to them as clearly as possible. We believe that it is important for companies to understand these things so that they can make great strides and move forward successfully.
The first term is anchor text. Anchor text is the highlighted text in a hyperlink. Once a user clicks the hyperlinked/anchored text, a webpage will appear. Search engines such as Google and Bing utilize anchor text to decide what the content of the linked page is. This means that website links should be descriptive and rich in keywords that explicitly describe the destination page. The descriptive and keyword-rich link will significantly improve search performance.
On the opposite side of the pole, there is a term called broken link. A broken link, as the name implies, does not point to its original webpage destination. This is a big no-no for users because it undermines their experience and can affect the ranking of websites in search engines.
A cookie is essentially a text file, which is located on a website visitor’s computer while he is browsing your website. The main purpose of cookies is to keep track of returning website visitors.
Search engines use a program called a crawler or sometimes called a spider or bot. A crawler goes to websites and crawls through (or reads) important information. Once they read the information, they send it to the search engine, which creates entries for a search engine index. There is a crawler error when a crawler is unable to view pages on a website.
Duplicate content happens when there are several URLs that serve the same webpage. This results in double content across several URLs. This results in poor rankings in search results. The reason behind this is because they do not effectively utilize search engine resources since content are identical.
When a web page has little or virtually no text at all, it has a low word count. A page with a low word count has a low search engine rank.
These are just some of the important terms that are used to evaluate website performance. Knowing these terms will help us make strategic decisions for our business. Internet marketing experts at chronistsempelis.com are available for consultation should companies need more internet marketing support.
chronistsempelis.com, an Internet marketing professional and seo consultant helps businesses with proven techniques that helps in their web analytics improvement.